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Measured For Change

Help us create a new set of measurements to reflect the changes in women’s bodies as they age.

We’re committed to challenging the frustration of variation in clothing sizes.​

A collaboration between One P Design, Whitehouse Institute of Design & Fourt2 Consulting

The Problem

There is no current data on the changing dimensions of a woman’s body to inform clothing design. This results in challenges for customers, designers and retailers.

Our Aim Is To Find A Solution

To help better understand the changing shape and size of women throughout their adult life, we are asking you to capture the body measurements of women in your life aged between 20 and 70 years.

Giving Back

$0.50 will be donated to Gidget Foundation for every individual measurement received*.

*Capped at $1,000.

Consent to participate in the Project

By submitting measurements and participating in the Project, you agree that:

  • You are participating voluntarily in the Project.
  • Any data provided in connection with the Project belongs to One P Design and is confidential and valuable and you agree to protect and treat it accordingly.
  • We collect your information as part of the Project.

You can find out more about how we use and protect your information here

The Correct Way To Measure

  • All measurements should be taken in centimetres.
  • Your model should be standing with bare feet.
  • When measuring, ensure your model remains in good posture for accurate measurements.

The Correct Place To Measure

Use the measurement guide imagery to ensure you measure in the correct place on your model.

Shoulder to Shoulder
Measure from edge of the left shoulder to edge of the right shoulder

Measure around the fullest part of the upper arm

Over Bust
Measure around the smallest part of the top of the breast

Measure around the fullest part of the chest under the armpit

Under Bust
Measure around chest under of the breast (base of bra line)

Measure around torso under bust and above waist

Measure around the narrowest part of the natural waistlinee

Measure around the fullest part of the hip

measure around the fullest part of the thigh

Length of Leg
Measure from the top of your inside leg to the floor

Follow Our Journey

Simply enter your email address below & we will keep you up to date with our progress