Cebrina Luvic

Cebrina Luvic, Founder of inc kid

One day, a mummy was running late to work because she couldn’t pull her kid’s jeans over an AFO (Ankle Foot Orthotic).

The next day the same thing happened, as well as her kid crying because their head got stuck in their jumper, and and couldn’t push their arms though the tiny sleeve hole. This happened again the next day and the next day… This mummy and her kid got very frustrated. Their occupational therapist (OT) set out a goal of self dressing. It seemed impossible with the clothes in their wardrobe. This sparked a new design challenge for this mummy, and inc kid was born.

Initially she set out to make jeans, that fit over orthotics or prosthetics and jumpers, with big enough openings for heads and splints. It was also very important to this mummy that the clothes she designed could empower kids to have confidence – and self dress! She never believed in labels and approached everything with an inclusive (‘inc’) attitude. Believing that all kids with challenges should be included and should be defined by what they can do rather than what they can’t.

Cebrina Luvic was this mummy. We have changed her name to protect and respect her children’s identity.

It is with great pleasure we bring you our interview with Cebrina.

Roles in life and work

I have a young family, with diverse needs. and I run my own business and recently launched inc kid – an adaptive kids clothing company to fill the needs of my own kid as well as other diverse needs kids. 

My life comprises of running two businesses, caring for my kids, paediatric therapy and trying to spend time with my amazing husband when we can. 

What are you juggling right now in your life?

Right now we are facing the challenges of Covid lock down. This is a true juggling act! Homeschooling, work, and therapy are all things that need to be packaged into one day. I have learnt to focus on what’s important and not be too precious about what is achieved in one day. At the moment it’s a bit of survival mode tactics which is not how I normally like to operate. This means that the time I would like to carve out to be strategic and creative is taking a back seat so that the operational and day to day work can take precedence. I’m very lucky to have great teams that have taken the work load off.

How do you value your time?

I have set up my life and work to fit around my family needs. I have fantastic teams that support me, and most importantly I’m a huge advocate of virtual and flexible working hours in order to meet the needs of my family and for my staff to meet their own needs also. As a diverse needs parent there are lots of appointments and therapy. A flexible working arrangement is the key to fitting it all in.

How do you manage your time effectively?

I focus on the important things and prioritise. I used to get involved in everything, but I realised that is not efficient. My staff are fantastic at what they do so I let them hit the ground running and check in when I need to. 

I have a to do list and set assigned time to tasks on a to do list. When my baby is around, I get really efficient in finishing tasks in a set time before sleep time is over. Otherwise tasks won’t get done. Also, having lots of pre-booked therapy appointments forces me to to manage my work time. I always work on a laptop- so I can work wherever and whenever.

How do you separate work and personal time?

I have to do a better job at this. The only personal time I get are my personal training classes early morning before everyone wakes up! This also forces me to get to bed early.

Owning a kids brand designed specifically for my kids needs, with input from my kids is something that they also feel very proud of. They feel that they are inherently a part of this business. So when I’m working in this business, I don’t feel the motherly guilt that I feel in my other business.

What does your support network look like?

I have an amazing husband who is very busy with his own career, but he is always there to support me. A result of COVID19 reduced office hours, and working from home has also really helped with day to day life. The biggest support network is that we have worked out a really efficient lifestyle, where work, school, day care, and home are all within a 500 metre radius. We walk everywhere. No traffic. We are very lucky to have great carers and long day care,  aftercare at school when needed as well a cleaners, personal trainer and therapists. Our therapists have been a huge part of the development of inc kid and have shaped the product design through their professional input, advice and by connecting us with their networks for R+D.  

What kind of conversations do you have with your inner voice?

Over the years I have constantly asked myself, are you making a difference? At the end of of this career journey, will you look back and be happy with what you have done? What lives you have changed or impacted?’

Whilst I absolutely love my career and have achieved personal goals working internationally in senior roles, I lacked the feeling that I was making a difference. Then one day, I realised that it was my family and I that needed help and other families just like ours needed our help too!

That’s when I started researching adaptive clothing for kids with diverse needs. I found that there were limited adaptive kids clothes and certainly none that were cool.

The clothes that were available, had no inclusive elements to them. In fact making diverse with needs kids feel even more excluded.

So I decided to put my own personal experience and aesthetic eye to good use to make a difference.

That’s when my inclusive and adaptive kids clothing brand – inc kid was born. 

Do you have any time saving tips for the One P community?

Know your limits. Don’t be afraid of saying no. Focus on what’s important and everything else will follow. read more about inc kid, visit or Facebook: @inckidworld  Instagram: @inckidworld

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