for the modern woman
The modern woman’s most valuable resource is time.
Women waste 16 minutes a day deciding what to wear to work. Our mission is to give women back one percent of their day.
Our Design Principles
Ethical & Sustainable
Doing our bit to help reduce plastic waste, we proudly use The Better Packaging Co biodegradable postage bags which contain no toxic residues & are completely compostable.
We Are Listening
We are all about designing for your needs rather than trends. If you have feedback on a stylish basic you would like to see in our collection, we would love your feedback.